Millions of rooftops in America are made of tar, and they absorb an enormous amount of heat during the summer months.
By coating black tar roofs with a white solar-reflective paint we immediately reduce temperatures inside and out. It makes this low cost solution a quick and easy way to cut carbon emissions, reduce our risk of ‘brown-outs’, save millions in energy costs, and even save lives. We identify rooftops, organize volunteers to paint them, and build awareness in cities.