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NYC Event : 12/8 D3 Green Group – Choose Reality

On November 14, 2011 By jcpe
Our Friends at D3 Green Group are hosting a talk on Climate Change on December 8th, hosted by Paul Reale. It’s going to be a great event! RSVP below! RSVP here — Facebook Event Here To most people, the topic of climate change can feel overwhelming. Many people don’t understand the science; some feel swayed [...]
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White Roofs: Caught in the Crosshairs of Climate Change

On November 8, 2011 By jcpe
White roofing – it’s a time-honored concept that’s gained renewed popularity with  strong advocates like Energy Secretary Chu and other notables touting its energy saving and climate change benefits. White roofing has been catching on in urban areas; and its execution has occurred largely unfettered by the esoteric language of climate change. Yet, as white [...]
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Experience Auction & Raffle Winners!

On October 31, 2011 By jcpe
A huge THANK YOU to everyone who came out to our event on Wednesday just in time for the painting season to come to a close with SNOW on Saturday! We raised over $3,500 to go directly to our Model Block as well as a great kick-start to the 2012 painting season! Here are our [...]
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Donate Your Twitter Account!

On October 27, 2011 By jcpe
We just signed up for Donate Your Account! It’s a simple step to help us out over on twitter @roofproject! With Donate Your Account we will automatically re-tweet only our best tweets from your account about once a week (there’s an option for 1 a day but it will probably be less than that!) It’s [...]
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Students in the Philippines Spearhead a White Roof Project

On October 24, 2011 By jcpe
We thought this was a great article about the power of young people and of white roofing. Climate change is a big problem; and white rooftops are only a small part of the larger solution. But, the easy implementation and tangible aspects of white roofs help make them a first step that everyone can get [...]
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Postponed model Block After-Party! Sunday 9/25 at 5pm!

On September 23, 2011 By jcpe
We had to cancel today due to rain! New projects and events coming soon! Stay tuned! We are really looking forward to Sunday’s Model Block Painting (it’s not too late to give us a birthday gift of a donation! You can do that HERE!) Even if you can’t paint during the day we invite you [...]
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Happy Birthday!

On September 20, 2011 By jcpe
White Roof Project – 1 Year Later on Prezi It’s our birthday week! We wanted to send you some cake…but that didn’t work out so well. So, we’re sending you the details of our amazing first year together instead. For the past year, White Roof Project has been working with the Lower East Side community [...]
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We are an official event with Climate Week NYC!

On September 11, 2011 By jcpe
We are very excited to be joining Climate Week NYC for the second year in a row! Our Model Block project is an official Climate Week NYC Event: We are still fundraising for the Model Block project! You can check out our donation page HERE to see how far we’ve come on our donation thermometer and [...]
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Pictures from the Model Block – part 1

On September 1, 2011 By jcpe

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White Roof in Black Ink

On August 29, 2011 By jcpe
This February, Manhattan Borough President Scott Stringer’s Community Liaison to the Lower East Side, sent White Roof Project a note asking for a presentation to the BP’s staff and LES environmental stakeholders about the benefits of white roofs. Armed with our standard presentation, I braved the winter cold to plunge white roof into an experimental [...]
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