We work with communities block by block.


Our partnerships with housing associations, nonprofits and community groups are invaluable to our efforts – as are the private homeowners and advocates that spearhead many of our projects. Check out our featured block projects, nonprofit projects, and do-it-yourself initiatives!

Progress Block by Block


East 4th Street Model Block

In summer 2011, we were proud to sponsor the coating of 20 cooperatively owned rooftops on the Lower East Side. This historic neighborhood’s high energy consumption can be reduced by multiplying the benefits of white roofing via the coating of adjacent rooftops, which share cooling effects. Our project launched the Go Green Lower East Side initiative, a comprehensive effort curb climate change, reduce stress on our city’s power grid and save residents money while introducing community activists to potential sustainable partners in their neighborhood.

The model block launch was accompanied by a press conference with Manhattan’s Borough President.

East 8th and 9th Streets Model Block Expansion

Working with volunteers from NYCares and Operating Engineers Local 94 we expanded our model block to include additional low-income housing buildings on East 9th Street, East 8th Street and East 4th Street.

Model Block Partners

Fourth Arts Block
Cooper Square MHA
The Manhattan Borough President and all of Go Green Lower East Side
CoolRoofs° NYC
Be Social Change
Local 94
All Souls Church
Downstate Young Democrats
Operating Engineers Local 94

Non-Profit Partners


The Urban Heat Island presents real challenges for big city residents - high energy costs, the need for more power plants, pollution and its accompanying health hazards. These problems are daunting, especially for struggling nonprofits. Serving some of New York City’s neediest, The Bowery Mission invest in our communities, but often there isn’t a lot left over for sustainability. Going green is all rage. Yet, sometimes it seems out of reach for those that could benefit the most from cost-saving, people friendly projects.

WRP believes in environmental change for the social good. Our method of rooftop sustainability is comparatively cheap (costing much less than solar or green roofing) and our projects are sponsored, so that there is no bar to entry. We help busy do-gooders find the door to more sustainable future.

La Mama

Read about our experience coating La Mama on the our blog.

La Mama Partners

Great White Coatings
Allied Building Products

The Bowery Mission

Our inaugural project is best described by the experience of our volunteers.Hundreds of activists
helped coated Bowery, read the testimonial here.

Bowery Mission Partners

WhiteTops NYC
The Manhattan Young Democrats
CoolRoofs °NYC

Do-it-Yourself



The DeVine Press Building

Superstar volunteers like Brianne Golden are the core of what we do.
Inspired by our work on the Lower East Side, Shoot Digital (a digital imaging, retouching, + photography studio) in collaboration with T&J Construction Corporation coated their 13,000 square foot roof
a glossy shade of white in fall 2011. Thank you do-it-yourselfers!

Read about our many other DIY projects across the country on our blog!