Juan Carlos P.E.

Founder

Juan Carlos is an entrepreneur and film director. He has worked in digital strategy since 2008, is a professional filmmaker, and part time activist. He’s worked closely with the Manhattan Young Democrats, Streetwise Partners, and New Leaders Council. Juan is a spokesperson for Adobe, was a panelist at Sheffield Doc/Fest & PAX East 2010. He has been interviewed by NBC, NPR, BBC, Fox TV, and dozens of other media outlets. He directed and edited Second Skin, a documentary on virtual worlds which was named #4 Documentary of 2008 by Ain’t It Cool News. He was CEO of Pure West (2005 – 2010), is the founder of Popten Magazine, and was inspired to build a new way to look at our city’s rooftops from an amazing meeting that the MYD environmental committee put together.

You can reach Juan Carlos at jcpe [at] whiteroofproject [dot] org.

Heather B. James

Executive Director

Heather B. James is the first Executive Director of the White Roof Project, which began in 2010. She is currently a fellow at Rutgers University where she is pursuing her Ph.D. in Political Science with a focus on Women and Politics, American Politics and American Public Policy and women in green jobs. Heather’s recent work ‘Women as Stakeholders: A Gendered Analysis of the American Recovery and Reinvestment Act in New York City’ can be found here in the UCLA repositories. Heather is no stranger to the nonprofit world. Before coming to White Roof Project she worked as an Evaluation Consultant at the New York Women’s Foundation, a Project Consultant at the Girl Scout Research Institute and graduate fellow at the Center for American Women and Politics.

You can reach Heather at hjames [at] whiteroofproject [dot] org.

Paul Davis

General Counsel

Paul is an attorney with a long-standing commitment to harnessing modern means to develop sustainable ways of living in harmony with our natural surroundings.  He graduated from Clark University in Worcester, MA, in 2003 with a B.A. in Government & International Relations.  While at Clark Paul worked on a sustainability project with the Marsh Institute to identify the development priorities of the Main South neighborhood and interned with the Regional Environmental Council of Central Massachusetts.  He earned his Juris Doctorate from New England School of Law in Boston, MA, in 2008.  While earning his J.D. Paul concentrated part of his study on climate change law & policy, completed a clinical externship with the Mass. Dept. of Environmental Protection Office of General Counsel, and was a quarterfinalist in the 2007 National Environmental Law Moot Court Competition.  He currently works in the area of real estate law while pursuing an L.L.M. in Tax from New York Law School.  Paul is thrilled to further his passion for developing more sustainable ways to live by working with White Roof Project.

Board of Directors

Kim Moscaritolo, Service
Taylor Pineiro, Social Media
Elizabeth Kanter, Events
Al Benninghoff, Political Strategy
Mike Moomjy, Earth Institute (Junior Board)
Robin Brown, Events (Junior Board)